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Gone are the days when mobile phones were just used as a communication tool. Today we are living in an age where 80% of the time spent on mobile devices is spent using apps. Mobile apps are no longer considered to be luxury, it has become the need of the hour.
From past few years’ mobile app market grew sharply. In 2009, worldwide mobile app downloads amounted to approximately 2.52 billion and are expected to reach 268.69 billion in 2017. Google plays 1.3 million available apps, Apple Apps store having 1.2 million apps making them world’s most popular stores.
So if you are thinking of creating app for your business, it’s a right time to start. As mobile apps are increasingly playing a vital role in business and help you get and retain customers.
We are here to help you in developing your app. Let’s start at the very beginning of how to create an app.
1) Planning and Market Research
Did you wake up with a creative idea for creating your mobile app? If yes, then before moving into development phase, you should first research about certain things like:
» Is there any demand for your idea?
» Why does your app need to exist?
» What exactly your app will do?
» What problem app is going to solve?
» What features will it include?
» How do you want target customers to use your app?
» Who are your competitors and what they are doing?
» Is there any similar app? How can you do better?
» How will you promote and market your app?
» What is your app development budget and timeline?
To create a successful mobile app, you need to answer all these above questions. Share your idea and research with your app development team before actual start and stay connected with your team to check your competitors and set your strategy.
Setting a clear goal for your app is also going to help you get there faster. Before doing anything, create a clear picture of what you actually want to do. You must clearly define the purpose of your app.
2) Technical feasibility assessment
You need to consider whether backend systems will actually support your apps functionality. For this your mobile app needs to access usable data and you should determine for what kind of devices and operating systems you want to build your app.
An app for different platforms (IOS, Android, etc.) as well as for different gadgets (smartphone, tablet, wearables, etc.) have different requirements. So it’s important to build you app according to different specifications.
3) Design your App and Test your prototype
Designing is another significant factor responsible for success of app in market. Now here is where the real works begins. Both platforms IOS and Android operating systems require user experience (UX) designer to create the look and feel of your APP. Designer should concentrate on the UI design and multi-touch gestures for touch enabled devices.
Designing is multistep process which includes following steps:
» Sketch your ideas
Now you need to use the pen and paper to have a first rough sketch of your app that helps everyone in your team to understand the main features and the approximate layout of your application.
» Design Wireframe
Here you give your idea a little more clarity .It is a visual guide which helps you to describe the functionality of your app.
» Create Prototype
It is an essential step which gives you an opportunity to really evaluate design concepts and gather feedback. Test your prototype by pitching it to your friends, family and people who are not part of your team and ask for honest feedback on the overall functionality of app. Prototyping give you a feeling of using real app. Now finalize your design concept and live into the actual app development process.
4) Developing the app
Now all is set, you have your app design. It’s time to start building an app.
Choosing right approach for developing an app is highly important. You have to decide with which approach “native app or cross platform” you will go. Native apps are built for a particular device and can take advantage of latest technology available on mobile devices.
When developing an app it is important to start with Minimum viable product. It is a first version of your app with basic features which is designed to satisfy early adopters and test your assumptions. It helps you to minimize development cost and time and occupy the market niche before your competitors.
Another best approach that simplify mobile app development is agile development. It is preferred approach for the mobile development due to the importance of transparency, collaboration and rapid iteration to adapt the change after release.
5) Testing your App
Now you have learned how to build app. It’s important to test your app before launch. Let’s see which all testing processes are involved:
» Functional testing: Performs on the functional behaviour to ensure that application is working according to requirements.
» Performance testing: Check the performance and behaviour under certain conditions such as low battery, bad network coverage, and low available memory.
» Memory leakage testing: Performs to ensure that application is using optimized memory for processing.
» Interrupt testing Application should be able to handle interruptions like incoming calls by going into suspended state and resuming afterwards.
» Usability testing Performs to test the usability, flexibility and friendliness of app.
» Installation testing Check whether your app is installing, uninstalling and updating without any interruptions.
» Operational testing Test app back-up and recovery process is working properly as per the requirement.
» Security testing Check for vulnerabilities to hacking, authentication and authorization policies, and other security standards.
6) Launching and Marketing
Congratulations, you are done with your app building and testing. Now it’s time to welcome your app to the world.
Releasing is not the end of your process you need to reach and engage your target audience. By using different marketing strategies and promotions you will tell your potential customers why your app is so great.
To enhance your business you need tools to keep track on audience activities. Data analytics help you to make your business bigger and bigger. Use this tool to enhance your business in right direction.
7) Maintenance of your app
Mobile apps are not “BUILD-and-FORGET” type of project. After launch keep in mind that your app requires updates. There may be need of bug fixing if bugs come up. New enhancements should be there to keep your app running smoothly. So you need to be more active after building an app.
These are the steps which you will keep in mind while creating your own app. Many factors will affect your app building but going in right track will always help you to create successful mobile application.
Start creating your app and enjoy your success!
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